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Beyond agenda-setting. Towards a broader theory of agenda interactions between political actors and the mass media

author(s) | Stefaan Walgrave, Peter Van Aelst and Lance Bennett

last change | 27 July 2010

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abstract | In the research field of media and politics the agenda-setting approach is one of the main accounts. It theorizes about the impact of mass media coverage on political priorities. Yet, agenda-setting offers a one-sided perspective. It only takes into account the impact of media on politics and not the other way around and it only deals with positive power and neglects negative power that is the power to prevent other actors from devoting attention to specific issues. In this paper we develop a broader typology of media-politics interactions dealing with both direction of influence and with positive and negative impact. Depending on the context, we expect political actors or the media to dominate the interaction process. We test this theory relying on comparative data in five small European countries and drawing on a survey among MPs.


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